White Gold
Launch.
On average, you have the first 3 seconds to capture someone’s attention before they scroll.
Our idea: To blend the satisfying appeal of ASMR-esque videos with our product launch messaging.
Result: This became the top-performing post in Amex's social history.
Mixing the standard interview format with a game of
One On One.
I created content for an NBA x Amex collab that is fun, natural, and gives the credit card brand a reason to be there.
The video earned over 2.3 million views on Instagram.
I created stories from the owners’ perspective to celebrate 15 years of
Small Business Saturday.
I wrote social ads to promote good vibes from the Amex perspective at
Coachella & Stagecoach.
Agency: Barbarian
CD: Lauren Geisler, Sarah Sharp,
ACD: Nancy Nyström, Zach McKinney
Copy + AD: Matt Maben, Molly Ellenbogen
Producer: Nick Brenton
3D Animation: Jenny Jiang
Animator/Designer: Juan Mont