White Gold
Launch.
On average, you have the first 3 seconds to capture someone’s attention before they scroll.
Our idea: To blend the satisfying appeal of ASMR-esque videos with our product launch messaging.
Result: This became the top-performing post in Amex's social history.
Bringing sibling rivalries to the court with a game of
One On One.
Our goal was to showcase American Express and its competitive card benefits naturally in a content partnership with the NBA.
So we put two professional NBA brothers head-to-head to answer questions for Amex and compete for bragging rights.
The video earned over 2.3 million views on Instagram.
Creating stories from two split perspectives to celebrate 15 years of
Small Business Saturday.
Promoting useful credit card benefits without killing the vibe before
Coachella & Stagecoach.
Agency: Barbarian
CD: Lauren Geisler, Sarah Sharp,
ACD: Nancy Nyström, Zach McKinney
Copy + AD: Matt Maben, Molly Ellenbogen
Producer: Nick Brenton
3D Animation: Jenny Jiang
Animator/Designer: Juan Mont