One On One.
Hot take: interviews can be boring… especially to an NBA fan with the modern attention span. So we had the Thompson twins interview each other at the pace of a one-on-one game.
The video earned over 2.3 million views on Instagram.
Small Business Saturday.
To celebrate the 15th year of an Amex program that supports small businesses in your neighborhood, we focused on the positive impact of a single transaction, for both the business owner and the shopper.
White Gold
Launch.
On average, you have the first 3 seconds to capture someone’s attention before they scroll.
Our goal: To get doomscrollers to care about a limited-edition credit card launch.
Our idea: To blend the satisfying appeal of ASMR-esque videos with our product launch messaging.
Result: This became the top-performing post in Amex's social history.
Coachella & Stagecoach.
“Can a 175-year-old credit card company sound cool to young festival goers?”
YES. If you get a 23-year-old to write about it.
Agency: Barbarian
CD: Lauren Geisler, Sarah Sharp,
ACD: Nancy Nyström, Zach McKinney
Copy + AD: (Me), Molly Ellenbogen
Producer: Nick Brenton
3D Animation: Jenny Jiang
Animator/Designer: Juan Mont