Small Business Saturday.
To celebrate 15 years of Small Business Saturday, Amex wanted something that felt personal. So we told the story of what happens after one small purchase, from two impactful perspectives.
Coachella & Stagecoach.
Amex wanted to show up as a natural part of the festival scene, where brand loyalty is earned by understanding the culture, not interrupting it.
White Gold Launch
Amex wanted to build hype around the launch of its limited White Gold card, so we created a teaser that turned the look and feel into a visual flex, made to stop you on your scroll.
This became the top-performing social asset in Amex's social history, nearly tripling their IG benchmark for engagement rate.
Agency: Barbarian
CD: Lauren Geisler, Sarah Sharp,
ACD: Nancy Nyström, Zach McKinney
Copy + AD: (Me), Molly Ellenbogen
Producer: Nick Brenton
3D Animation: Jenny Jiang
Animator: Juan Mont